| 제14장 고객 프라이버시 염려와 프라이버시 보호 반응 | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 11 |
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1. Lecture Notes 2. Readings (01) Aguirre, E., Mahr, D., Grewel, D., Ruyter, K. D., & Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), 34–59. (02) Garfinkel, S. L., Juels, A., & Pappu, R. (2005). RFID privacy: An overview of problems and proposed solutions. IEEE Privacy & Security, 3(3), 34–43. (03) Harris, M. H., Van Hoye, G., & Lievens, F. (2003). Privacy and attitudes towards internet based selection systems: A cross cultural comparison. International Journal of Selection and Assessment, 11(2–3), 230–236. (04) Malhotra, N. K., Kim, S. S., & Agarwal, J. (2004). Internet Users’ Information Privacy Concerns (IUIPC): The construct, the scale, and a causal model. Information Systems Research, 15(4), 336–355. (05) Xu, H., Dinev, T., Smith, J., & Hart, P. (2011). Information privacy concerns: Linking individual perceptions with institutional privacy assurances. Journal of the Association of Information Systems, 12(12), 798–824. |
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- LECTURE
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Marketing Information Management
- Academic Calendar
- Introduction to Information Systems(TURBAN)
- Information Systems Management(REYNOLDS)
- Information Systems Management(PEARLSON)
- Knowledge Management(MIS)
- Knowledge Management(MBA)
- Introduction to Information Systems(STAIR)
- Marketing Information Management
- Management Information Systems(CHEON)
- Management Information Systems(BIDGOLI)
- MIS References
- Management References