| 제15장 B2B와 B2C 시장에서의 CRM 응용 | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 11 |
|---|---|---|---|---|---|
|
1. Lecture Notes 2. Readings (01) Bendapudi, N., & Berry, L. L. (1997). Customers’ motivations for maintaining relationships with service providers. Journal of Retailing, 73(1), 15–37. (02) Kumar, V., Venkatesan, R., Bohling, T. R., & Beckmann, D. (2008). The power of CLV: Managing customer lifetime value at IBM. Marketing Science, 27(4), 585–599. (03) Sheth, J. N., & Parvatiyar, A. (1995). Relationship in consumer markets: Antecedents and consequences. Journal of the Academy of Marketing Science, 23(4), 255–271. (04) Venkatesan, R., & Kumar, V. (2004). A customer life time value framework for customer selection and optimal resource allocation strategy. Journal of Marketing, 68(4), 106–125. |
|||||
- LECTURE
-
Marketing Information Management
- Academic Calendar
- Introduction to Information Systems(TURBAN)
- Information Systems Management(REYNOLDS)
- Information Systems Management(PEARLSON)
- Knowledge Management(MIS)
- Knowledge Management(MBA)
- Introduction to Information Systems(STAIR)
- Marketing Information Management
- Management Information Systems(CHEON)
- Management Information Systems(BIDGOLI)
- MIS References
- Management References