| 제13장 B2B 환경에서의 CRM 이슈 | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 9 |
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1. Lecture Notes 2. Readings (01) Anderson, J. C., & Narus, J. A. (1991). Partnering as a focused market strategy. California Management Review, 33(3), 95–113. (02) Davies, I. A., & Ryals, L. J. (2009). A stage model for transitioning to KAM. Journal of Marketing Management, 25(9–10), 1027–1048. (03) Rogers, B., Stone, M., & Foss, B. (2008). Integrating the value of salespeople and systems: Adapting the benefits dependency network. Database Marketing & Customer Strategy Management, 15(4), 221–232. (04) Sawhney, M., Balasubramanian, S., & Krishnan, V. V. (2004). Creating growth with services. MIT Sloan Management Review, 45(2), 34–43. (05) Shankar, V., Berry, L. L., & Dotzel, T. (2009). A practical guide to combining products + services. Harvard Business Review, 87(11), 94–99. |
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- LECTURE
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Marketing Information Management
- Academic Calendar
- Introduction to Information Systems(TURBAN)
- Information Systems Management(REYNOLDS)
- Information Systems Management(PEARLSON)
- Knowledge Management(MIS)
- Knowledge Management(MBA)
- Introduction to Information Systems(STAIR)
- Marketing Information Management
- Management Information Systems(CHEON)
- Management Information Systems(BIDGOLI)
- MIS References
- Management References