| 제06장 고객 분석기법 2 | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 44 |
|---|---|---|---|---|---|
|
1. Lecture Notes 2. Readings (01) Berger, P. D., & Nasr, N. (1998). Customer lifetime value: Marketing models and applications. Journal of Interactive Marketing, 12(1), 17–30. (02) Kiss, C., & Bichler, M. (2008). Identification of influencer – Measuring influence in customer networks. Decision Support Systems, 46(1), 233–253. (03) Kumar, V., Petersen, J. A., & Leone, R. P. (2007). How valuable is word of mouth. Harvard Business Review, 85(10), 139–146. |
|||||
-
이전글
- 제05장 고객 분석기법 1
-
다음글
- 제07장 데이터마이닝