| 제05장 고객 분석기법 1 | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 33 |
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1. Lecture Notes 2. Readings (01) Reinartz, W., & Kumar, V. (2000). On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. Journal of Marketing, 64(4), 17–35. (02) Reinartz, W., & Kumar, V. (2002). The mismanagement of customer loyalty. Harvard Business Review, 80(7), 4–12. |
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이전글
- 제04장 CRM 전략의 실행
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다음글
- 제06장 고객 분석기법 2