| 제11장 캠페인 관리 | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 15 |
|---|---|---|---|---|---|
|
1. Lecture Notes 2. Readings (01) Anderson (2009). Next-generation campaign management: How campaign management will evolve to enable interactive marketing, Journal of Direct, Data and Digital Marketing Practice. (02) Chan (2008), Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer, Expert Systems with Applications. |
|||||
- LECTURE
-
Marketing Information Management
- Academic Calendar
- Introduction to Information Systems(TURBAN)
- Information Systems Management(REYNOLDS)
- Information Systems Management(PEARLSON)
- Knowledge Management(MIS)
- Knowledge Management(MBA)
- Introduction to Information Systems(STAIR)
- Marketing Information Management
- Management Information Systems(CHEON)
- Management Information Systems(BIDGOLI)
- MIS References
- Management References