제08장 데이터베이스 사용 | |||||
작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 35 |
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1. Lecture Notes 2. Readings (01) Kumar, V., Zhang, X., & Luo, A. (2014). Modeling customer opt-in and opt-out in a permission-based marketing context. Journal of Marketing Research, 51(4), 403–419. (02) Rust, R. T., Moorman, C., & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(1–2), 94–101. (03) Shah, D., Kumar, V., Kim, K. H., & Choi, B. (2017). Linking customer behaviors to cash flow level & volatility: Implications for marketing practices. Journal of Marketing Research, 54(1), 27–43. |
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