| 제03장 전략적 CRM | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 34 |
|---|---|---|---|---|---|
|
1. Lecture Notes 2. Readings (01) Becker, J., Greve, G., & Albers, S. (2009). The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. International Journal of Research in Marketing, 26(3), 207–215. (02) Chen, I. J., & Popovich, K. (2003). Understanding customer relationship management (CRM): People, process and technology. Business Process Management Journal, 9(5), 672–688. (03) Reinartz, W., Krafft, M., & Hoyer, W. (2004). The customer relationship management process: Its measurement and impact on performance. Journal of Marketing Research, 41(3), 293–305. (04) Mission-Strategy-Vision: Concepts & Relationships. |
|||||
- LECTURE
-
Marketing Information Management
- Academic Calendar
- Introduction to Information Systems(TURBAN)
- Information Systems Management(REYNOLDS)
- Information Systems Management(PEARLSON)
- Knowledge Management(MIS)
- Knowledge Management(MBA)
- Introduction to Information Systems(STAIR)
- Marketing Information Management
- Management Information Systems(CHEON)
- Management Information Systems(BIDGOLI)
- MIS References
- Management References