| 제01장 전략적 고객관계관리 | |||||
| 작성자 | 관리자 | 작성일 | 2024-08-05 | 조회수 | 57 |
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1. Lecture Notes 2. Readings: (01) Deshpande, R., & Webster, F. E., Jr. (1989). Organizational culture and marketing: Defining the research. Journal of Marketing, 53(1), 3–15. (02) Nadeem, M. (2012). Social customer relationship management (SCRM): How connecting social analytics to business analytics enhances customer care and loyalty? International Journal of Business and Social Science, 3(21), 88–102. (03) Teixeira, T. S. (2014). The rising cost of consumer attention: Why you should care, and what you can do about it. Harvard Business School. Working Paper. |
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