| Customer Relationship Management | |||||
| 작성자 | 천** | 작성일 | 2018-11-23 | 조회수 | 85 |
|---|---|---|---|---|---|
|
01. Wailgum, T. & J. Fruhlinger, "What is CRM? Software for Managing Customer Data," CIO, Aug. 13, 2018. 02. Taber, D., "How to Develop an Effective CRM Strategy (and 7 Signs You're Not Ready)," CIO, Oct. 31, 2018. 03. Salesforce, "What is CRM". 04. 조문제, "4차 산업혁명 시대, Philip Kotler가 보는 마케팅에 대한 소구점", POSRI 이슈리포트, 2019. 11. 13. |
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